A nationally recognized franchise enterprise services company was facing flat growth due to a lack of outbound lead generation. Despite strong branding, their internal teams couldn’t consistently reach the right decision-makers. With Speed to Lead’s LinkedIn outreach and omnichannel follow-up system, the company launched targeted campaigns aimed at property managers, operations leaders, and restoration professionals. By combining LinkedIn with email and phone outreach using verified contact data, they filled their pipeline fast. Within just one quarter, the company saw a 133% increase in revenue—powered by warm leads and high-quality meetings.
- Industry: Franchise Enterprise Services
- Target Audience: Operations Managers, Property Managers, Maintenance Managers, Superintendents, Cleaning and Restoration Companies, and Government Agencies
The Challenge
A leading franchise services provider in the enterprise services sector was struggling to generate consistent outbound leads beyond its website. Despite brand recognition and a solid reputation, the company faced stagnant revenue growth year over year. Internal teams lacked the tools and strategy to reach decision-makers at scale—leaving significant market share on the table.
The Solution
To combat this, an outbound lead generation system was launched, specifically designed for enterprise-level outreach. The approach included:
High-converting LinkedIn campaigns targeting niche decision-makers in property management, cleaning, and restoration.
Omnichannel engagement through phone and email, using verified contact data to increase touchpoints.
Within the first quarter, revenue surged by 133%, thanks to a steady pipeline of warm leads and booked meetings with qualified prospects.
Top 3 Benefits
Direct Access to Hard-to-Reach Decision Makers
This system bypasses traditional gatekeepers and connects directly with key decision-makers such as property managers, maintenance directors, and government buyers. The messaging is tailored to the pain points of building upkeep, emergency response, and compliance—making conversations relevant, timely, and effective.Scalable Lead Generation Without Adding Headcount
Whether you’re managing multiple territories or juggling high-volume service requests, this system builds a pipeline of qualified leads without adding internal strain. Automated outreach and follow-ups ensure consistent engagement across channels—allowing your team to focus on service delivery and operations, not chasing leads.Insights That Translate to Long-Term Contracts and Repeat Business
By analyzing which messages and buyer types lead to the most conversions, the system helps identify patterns in procurement cycles, urgent service needs, and seasonal demand. This empowers you to refine offers, lock in recurring contracts, and become a preferred vendor across multiple facilities or agencies.
Results Summary
In just one quarter, this franchise services company transformed its outbound strategy from reactive to proactive—driving real revenue growth and creating a repeatable system to scale client acquisition across multiple markets.
