Luxury Residential Brokerage
The broker wanted sellers only, so we used a boolean exclusion to filter out buyers and investors before the campaign launched. That kept the list tight and connected him with homeowners actually considering a sale, with very few irrelevant conversations.
The messaging leaned on the broker's profile as the host of a nationally syndicated real estate show and his track record of getting sellers more exposure. Sellers responded to the promise of a higher sale price, and interested replies flooded the inbox within days.