A leading medical device company serving plastic surgeons, dermatologists, and aesthetic clinics overcame a major sales slowdown by embracing a multi-channel, remote outreach strategy. When in-person meetings with doctors became impossible, they pivoted to LinkedIn messaging and mobile outreach using verified contact data. The result? Reps increased their sales from 5 to 20 deals per quarter, generating $4M in revenue in just three months. With an 80% call response rate and every rep earning President’s Club honors, this digital-first approach proved that virtual selling isn’t just viable—it’s a game-changer in medtech.
- Industry: Medical Device Sales (Plastic Surgeons, Dermatologists, Aesthetic Clinics)
- Audience: Sales Reps, Regional Directors, Enterprise Sales Leaders
The Challenge
When doctors stopped meeting with sales reps in person, a top medical device company hit a major hurdle. They needed a new way to sell high-ticket equipment remotely. Emails weren’t working, leads were slow, and reps were stuck at just five sales per quarter.
The Solution
They launched a multi-channel outreach system. LinkedIn was used to connect directly with doctors, and verified phone numbers helped reps reach them on mobile. This new process made it easy to start conversations and close deals—even without face-to-face meetings.
In one quarter, reps closed $4M in total sales in the quarter.
Every rep hit the President’s Club—and took home a Rolex.
Key Results
- 80% call response rate
- Sales per rep jumped from 5 to 20 per quarter
- Dozens of big-ticket devices sold virtually
Top 3 Benefits
- Direct access to doctors — even when offices were closed
- Automated follow-ups — so reps could focus on closing
- Data-backed improvements — leading to better results each week
